TAKE YOUR BUSINESS
INTO NEW MARKETS.
Identify new market opportunities, build relevant business connections and create a structured path for expanding your products or services into new territories and channels.
GROWTH CAN COME
FROM GOING SOMEWHERE NEW.
Expansion is not always about selling more in the same market. It can mean reaching new territories, customer segments, business networks, distribution channels or partnerships.
Explore opportunities in new cities, regions or territories.
Identify customer groups that may benefit from your products or services.
Explore opportunities with businesses, institutions and professional networks.
Identify potential dealers, distributors, retailers or channel partners.
Build relevant relationships that can support market access and expansion.
EXPANSION WITHOUT
A PLAN CREATES UNCERTAINTY.
Entering a new market requires more than simply finding a location or contacting businesses. The opportunity, audience, channel, competition and market-entry approach all need consideration.
Businesses may not have enough information about a new market before entering it.
A market may exist, but the right customer or business segment may be unclear.
Entering a market becomes harder without relevant local or industry relationships.
Expansion without clear priorities can make resources harder to allocate.
“WHERE CAN WE SELL?”
“WHICH MARKET SHOULD WE ENTER,
WHY, AND HOW?”
FIND THE MARKETS
WORTH EXPLORING.
Identify potential markets based on your products, services, customer profile, geography and business objectives.
SEE WHERE
THE NEXT OPPORTUNITY MAY BE.
Organize potential markets into a structured view so businesses can compare opportunities and decide where to focus first.
BUILD THE NETWORK
AROUND YOUR MARKET.
Relevant dealers, distributors and channel partners can help businesses access markets that may be difficult to reach directly.
CONNECT WITH
THE BUSINESSES THAT MATTER.
Expansion can depend on relationships with retailers, businesses, institutions, partners and industry networks.
FROM ONE MARKET
TO THE NEXT.
Explore expansion opportunities across new cities, regions or territories based on your business model and market objectives.
ENTER A NEW MARKET
WITH A CLEARER PLAN.
Understand the market, customer and competitive environment.
Identify potential customers, partners and channels.
Determine which opportunities deserve attention first.
Begin relevant business conversations and relationship building.
Develop an approach for entering the selected market.
Use market feedback to refine the next steps.
GO BEYOND
DIRECT CUSTOMERS.
Businesses can expand through relationships with other businesses, distributors, dealers, retailers, institutions and strategic partners.
Identify businesses that can represent or distribute your products.
Explore distribution relationships that can extend market access.
Identify potential retail channels relevant to your product.
Explore complementary relationships that can create new opportunities.
ONE PRODUCT.
MULTIPLE ROUTES TO MARKET.
The right route to market depends on the product, customer, geography, business model and expansion objective.
IS YOUR BUSINESS
READY TO EXPAND?
Before entering a new market, ensure your internal foundation is strong enough to support the next level of growth.
Is the product or service ready for the target market?
Can the business support additional demand?
Does the business have a professional market-facing identity?
Can new customers discover and understand the business?
Can opportunities be tracked and followed up?
Can the business learn from market activity?
EXPANSION IS THE
NEXT LAYER OF GROWTH.
Once a business understands its market, builds its foundation, creates visibility, generates opportunities and learns from performance, the next question can become: where can we grow next?
WHAT A STRUCTURED
EXPANSION APPROACH CAN HELP BUILD.
Create awareness in markets where the business wants to expand.
Identify potential customer, channel and partnership opportunities.
Develop relationships with relevant businesses and networks.
Explore routes to market through dealers, distributors, retailers and partners.
Create a clearer framework for deciding where and how to expand.
Use market activity and performance insights to inform future decisions.